StageLabel is a unique “crowd-funding platform”
that helps emerging fashion designers connect with a
community of fashion forward individuals looking for unique and exclusive
garments.
Designers come to our site and upload a “Concept” which is an early stage sketch or photo of their sample. Our community can then go on and vote for designs they like. Once a Concept gets enough support from our community, we then work with our designer to turn it into a “Project” where you can pre-order the garments. If you voted for that particular garment, you receive 24 hours of early access to order that garment. With limited runs for all garments, it’s crucial to get in early!
Our philosophy is to bring democracy back to
fashion. We think it is important for fashion designers to succeed based on
their talent and we also believe that people should be able to support local
design/ manufacture and have the power to find and support the next big thing
in fashion.
How did you get the idea for StageLabel and how did it start?
I came up with the idea of StageLabel while
reading a book called “The
Lean Startup” by Eric Reis. The book talked about testing and validating ideas,
before spending too much time, energy or money on it. Essentially - to build
things that people actually want. The book talked about how to apply it for a
particular business or project, but I thought there was a bigger use for this
where you can apply the concept to a whole industry instead.
Around that time, I had a few close friends who
had been running a fashion label for a few months. They had started to get some
great coverage around their pieces but made some poor business decisions upon
reflection and stretched themselves too far before running out of money and
having to shut down. I knew this was a fairly common experience for a
lot of fashion designers and wanted to do something to help.
I met 2 of the other co-founders at a
competition called StartUp Weekend where we originally launched and introduced
the idea publicly. Our 3rd co-founder is a good friend of mine that I grew up
with in Canberra.
What was it about Hustle&Scout that made
you want to get involved?
It is amazing to see some of the fantastic
opportunities coming through in Canberra over the last few years and
Hustle&Scout has become an integral part of the movement to provide further
exposure and help grow the industry here. I love the concept behind
Hustle&Scout and how it has become another vehicle for local talent to showcase
their goods to the local community.
For StageLabel it’s another great opportunity for us to reach out to some people in the Canberra area who are interested in finding out more about who we are and what we do.
What exciting Projects do you have for 2014?
The biggest Projects coming up for us in the
immediate future is our launch event in Melbourne on July 26th. We were also
accepted and approved to run our own events at Melbourne Spring Fashion Week
2014 and hopefully we will get to showcase some talented Canberra designers
from the Hustle&Scout market at these shows!
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