Lights, camera, action: the making of a Hustle&Scout TVC

We’ve introduced them many times before, these mysterious forces of fashion who share incredible adventures together.

Hustle the stag and Scout the fox are ‘manimals’—half human, half animal. They rarely come to life, but when you see them, things happen … beyond your control. The Hustle&Scout tvcs have starred a safari hunter, a nun, an elderly cleaner and now the latest adventure is inspired by Huckleberry Finn - a rambunctious boy adventurer who escapes his humdrum world by running away from home and floating down the mighty Mississippi River on a small raft.
 

 

In the tvc for the upcoming Hustle&Scout Twilight Fashion Market, good old’ Huck, with his ragged straw hat, dirty folded up pants, worn-out suspenders, and bare feet, is floating on his beloved raft searching for the enigmatic manimals. When he notices something moving in the distance, he quickly grabs his telescope and gazes into the distance, only to see the stag and fox slowly approaching with swagger and attitude. Scout, the fox, is holding a giant balloon, only enhancing the couple’s fantastical aura. A smile creeps on to Huck’s face, ‘I’ve finally found them’.
But where are they going? To Hustle&Scout’s April markets, of course.

Founder of Hustle&Scout, Tegan McAuley, says it’s always a delight to pull together a short tvc for each market featuring the manimals wearing their now-famous masks. The creative team varies with each tvc, but so far all of them have been directed and shot by a good and talented friend of Tegan’s, Scott Holgate. Scott holds a Bachelor of Communication and Media Production from the University of Canberra and has been in a Tropfest finalist in Canberra (2010, 2012) and New York (2013).

The making of the tvc ran across two days and was shot at a carefully scouted location—Point Hut Crossing. Camera assistants found themselves waist-deep in the cold river, holding the wooden palette raft (handmade by Scott) in between shots, while trying to avoid snakes spotted in nearby bush. Each detail in the short clip was carefully thought out, from the dirty shirt worn by 13 year-old actor, Chris Curran, to the repaired rip in the corner of the tattered sail.

Emily Tokic wearing Karen Lee & Lukas Savic wearing Corr Blimey with Silver Atom neckpiece. Image: Eva Schroeder

This time the models who play the always fashionable stag and the fox are from the line-up who will walk the red-carpet at Fashfest 2015, an official sponsor of the April Twilight Markets. Designers who will showcase new collections at Fashfest are also featured, including Karen Lee, of Assemblage Project, and Louisa de Smet and Steven Wright of Corr Blimey.

Fashfest model Emily Tokic looked striking in a concept piece Karen Lee launched on the runway last year—a gorgeous black jacket with a fitted top featuring cut-outs down the arm and a billowy skirt with oodles of tulle underneath.

Not to be outdone, Lukas Savic wore Corr Blimey’s black drop crotch trousers, made out of a waffle stretch knit (the fabric is actually called Mr Ripley) and a black long walk shirt, made out of a winter weight spandex-cotton blend both from the label’s Berlin collection. His bare chest was adorned with a beautiful piece of jewellery by Silver Atom, who collaborated with Corr Blimey at Fashfest last year and will again this year.

The Huckleberry Finn tvc is now up on the silver screen at Palace Electric.

 

Crew L-R: Director, Scott Holgate; Camera Assistant, Casey Mitchell; Hustle&Scout Founder, Tegan McAuley; Fashfest model, Lukas Savic wearing Corr Blimey and Silver Atom neck piece; Fashfest model, Emily Tokic wearing Karen Lee; Fashfest Co-Producer, Nick Ellis. Image: Eva Shroeder

 

 

 Watch other Hustle&Scout TVCs here: http://hustleandscout.com.au/tvcs

 

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To celebrate the release of DIOR AND I, Palace Cinemas are giving you and a friend a chance to WIN the ultimate fashion night out at Mercedes-Benz Fashion Week Australia. The fashionable prize package includes front row tickets to a runway show, an exclusive backstage tour, return flights and 5 star accomodation in Sydney. Simply purchase your ticket to see DIOR AND I at Palace Electric Cinemas then click above to enter!