Millinery and more

Sovata's racewear designs are bright, bold, sophisticated and, even better, sustainable. Using zero-waste pattern making techniques, designer Jade Sargent creates womenswear and sculptural and edgy hats that create the perfect look for an outing to the races or for general formal wear. After studying millinery and a Bachelor of Design (Fashion) at CIT, and showcasing her collection on the runway at Fashfest earlier this year, Jade has continued onwards and upwards, producing new pieces and getting her label out there through forums such as Hustle&Scout. Here's a fun fact, did you know that 'Sovata' is a combination of Jade's last name, Sargent, and the botanical name for Jade, Ovata? 

When did you know you wanted to be a fashion designer?

I didn’t at first.  I originally wanted to focus on millenary, but the classes were always too small and were cancelled.  So On a whim I decided to enrol in CIT Bachelor of Fashion Design which had the option of taking millinery as an elective and it was the best decision I ever made.

Where do you draw your inspiration from for your designs?

I draw my inspiration for all my fashion items from millinery construction techniques and from zero waste pattern making. 

If you had the opportunity to dress anyone, who would it be?

Kate Middleton, because I’d like to give her a younger and bolder look and help her not play it so safe all the time.

What is your absolute favourite thing you have made? Why?

As a part of my graduating collection I designed a zero waste jacket called oriental honeycomb made out of chiffon teamed with leather binding trim and detailing which resulted in a simple, sophisticated and feminine garment.

Where do you hope to be in 10 years time? (hint: dream BIG)

Being sought after by famous Australian actresses and fashions on the field entrants who are seeking bespoke one-off garments and millinery items for high profile race events such as the Melbourne Cup.

What are 5 things you can’t live without?

A creative outlet, an amazing family, good food, exercise, and my puppies.

Is green the new black? Why/why not?

Green aka environmentally-conscious design is (or should be) the new black.  I think everyone should be doing their part for the environment.  Sovata has shown that “green” fashion can be achieved giving consumers a modern, bright and feminine clothing.

What next?

Continue to build a client-base, and build the name Sovata.