Tell us about your label, SOVATA, and what the name means?
My label name SOVATA came about because
I wanted it to be a reflection of me without using my name. S comes from my sir
name Sargent and Ovata comes from part of the Botanical name for a Jade plant
Crassula Ovata. When combined Sovata was born. (http://succulent-plant.com/families/crassulaceae/moneyplant.html)
Tell us about your recent collection debuted at Fashfest.
My collection at Fashfest 2015 was
called ‘Taking Control’. The idea behind the collection was a reflection of
what was happening in my work life. I realised I am not so good at sitting at a
desk and my creative dream was calling me. I decided to ‘Take Control’ of my
work life and chose to go part time to give me more hours to help push Sovata
forward so that eventually I can be creative full time.
With the name ‘Taking Control’ coming
before the designs in the collection I was looking at what taking control meant
in a design sense. For me it boiled down to this, knowing when to control
something and when to let it go and fitted structure with drape. I looked at my
zero waste pattern making and experimented with excess fabric draping from the
fitted form. I then experimented with how one could control drape, this lead to
experiments with embellishment and I ended up using elastic. Elastic gives the
wearer choice of when to let the garment go and drape on its own or help
control the garment attaching to small buttons on the garment allowing the
wearer to individually control the garment and create texture, structure and an
individual fit.
Colours came from inspiration I had
been collecting all year from Instagram, saving photos that I had a connection
with and was drawn to which resulted in many mood boards but the final one
chosen had a Moroccan feel. I love colour and unusual colour combinations mixed
with the contrast of black and white to help give the colours more drama. For
me colour is important in giving the garment a life, making the catwalk
visually exciting and making the creative process for me more exciting. With
all these design decisions the Sovata 2015 ‘Taking Control’ collections was
brought to life.
What are your creative goals for coming year?
To say yes to as many creative
opportunities for Sovata as possible, do more markets and hopefully find a few
stockists.
What can market-folk expect to find at the
June event?
A lot of my Fashfest collection
including winter variations of some garments, felt hats, beanies, scarfs and
some elastic jewellery.
What is it about Hustle&Scout
Hobart that made you want to be involved?
It gives me a chance to travel
somewhere I have never been before, check out the creative scene in Hobart that
I have heard so much about, meet up with a dear old friend and try something
new. I am excited J
MY FAVE
THINGS
Australian fashion designer:
Akira
Isogowa. He isn’t afraid to experiment, his designs are simplistic and
beautiful, he isn’t afraid of colour or pattern, he often accessorises hi looks
with hats and exciting creative jewellery and he achieves a simple drama which
is something that I hope to achieve.
Meal to have cooked for you:
Fashion piece you have made:
One of my
hats I made for my first Fashfest experience in 2013. It is simple, effective
and such a beautiful colour. It is one of my favourite things I’ve made to
date.
Country you have visited:
Kota Kinabalu, Malaysia, for my honeymoon last year. The scenery is beautiful the people
are friendly and the wild life is amazing.
Item in your studio:
I can’t say it’s my favourite item in
the studio but it always gets noticed... An old mannequin torso saved by my dad
from an old store closing down in Braidwood NSW where I grew up. It’s vintage,
missing one eye, a little creepy and definitely a conversation starter.
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