Friday, 24 January 2014

Looking forward looking back...

We've reached that time of year where Canberrans are slowly re-awakening from their Summer holiday slumber. I for one belong to the bunch of 'I am not ready to face reality/ still-in-holiday-mode' sticklers. The recent heatwave throughout Canberra has, in addition to sending some of us into a hazy and lazy la la land, initiated a semi-change of season. The leaves have changed colour and residents are reaching for their rakes quicker than their coronas - you could have fooled me Summer, it feels like your dear buddy Autumn might make a premature arrival this year. Although I am not quite ready for Summer's impending departure, Autumn does mark a new shift in the world of fashion and, [drumroll], another Hustle&Scout!

[If you hadn't got the memo already - the next market is 12 April and applications to be a stallholder close next week on 30 January. Be there folks, we have lots of new applicants which is super exciting]. 

Did you make it along to the Summer market? I'm going to have a nostalgic moment and look back to our second-ever market. This event incorporated 11 additional stalls compared with the inaugural market, which was made possible by the timely opening of Hotel Hotel - thank you thank you. Stalls were scattered throughout the Nishi foyer and patio area, and throughout the Hotel Hotel foyer, including the new entertainment space 'Deadset'. We had a colourful mix of stalls on show, many of which showcased sustainable pieces such as the upcycled jewellery by 9 Lives Re-Creation, hats and fascinators by Sovata, zero-waste designs for guys and gals by SZN, organic cotton and veggie-dyed pieces by Pure Pod, second-hand treasures by Librarian Chic, April's Caravan and Landspeed Clothing, vintage-fabric bow-ties and ties by Dressed for Sunday, and much more.  



Hotel Hotel. Photo: Martin Ollman
  

Throughout the evening we had roaming models from April's Caravan sashaying up and down the Nishi staircase between dramatic platforms where they grooved and posed and 'played house', true to the April's Caravan signature style. Then, tucked away in various nooks and crannies of the Hotel Hotel foyer, Haus Models were being photographed by pro-photographer Leighton Hutchinson. The models, who are the most recent additions to the Haus family, were styled by none other than the lovely Annie Brown and Steve Wright



The not-so-camera-shy Lym, for April's Caravan. Photo: Martin Ollman


Jay is styled by Steve Wright and wears pants by Corr Blimey and neck piece by SZN | Cinzia is styled by Annie Brown and wears cocktail dress by Sofia Polak and skull necklace by Rockstars & Royalty. Photo: Leighton Hutchinson


On the musical front, we welcomed Matt Barnes, drummer of local indie outfit Lavers, who graced us with a beautiful acoustic set before he was joined by the rest of his band for a bangin' set (these guys definitely captured the attention of many a passer-by who found a perch on the Nishi staircase to sit and enjoy the music). We also had local duo Beth n'Ben play, which was a real treat (these guys are currently numero 6 on the Triple J unearthed roots chart!). DJ Louderest topped the night off with a mixture of pop and house tunes. Music is an important part of the Hustle&Scout experience. The big dream is to continue to connect our creative community, whether it be through design, music, photography, modelling, blogging or illustration - this event is more than just a fashion market, it's a celebration of the senses. 



Lavers. Photo: Canberra Times

The great thing about our Summer market was that punters were keen to squeeze in a few drinks in between shopping stints. Palace Electric served up their always-delicious $10 Hustle&Scout cocktails, and the Hotel Hotel bar was all buzz and booze amidst bargains and bustle. Palace Electric also had a special 2-4-1 movie deal on for 3 weeks around Hustle&Scout which was redeemable by presenting a Hustle&Scout flyer. Those efficient shoppers who finished their market loop early were able to grab a bite of dinner and catch a movie later in the night. Can't think of a better sequence of entertainment, really (yes I am bias, but the fashion-food-film combo is probably one of best). 

This is going to be an exciting year ahead and I am really looking forward to welcoming some new talent to the Hustle&Scout family for our Autumn market. We already have some musical funksters on board, which I shall be annoucning soon, and the new Hustle&Scout illustration by Alice Carroll is underway. I am also looking forward to continuing to work with our event partners, Hotel Hotel, Palace Electric and Haus Models - it is a wonderful feeling collaborating with other businesses who share a similar vision for thinking outside the box and giving back to the creative community. A mere three weeks after our April market, Fashfest will return to Canberra - bigger and better than ever on 30 April, 1, 2, 3 May. I don't know about you, but I'll be looking to buy an outfit or two from the market to wear to Fashfest - any excuse! 


The talented Scott Holgate, Tropfest 2012 finalist & New York Tropfest finalist 2013


CHECK OUT THIS PROMO INTERVIEW FROM OUR LAST MARKEThttps://vimeo.com/84569926



Thursday, 12 December 2013

Bespoke and breath-taking designs

She has featured in Hitched Magazine and several editions of Cosmopolitan Bride, showcased at Fashfest earlier this year, and stocked a number of her pieces in stores and online boutiques around Australia...let me introduce one of our newest stallholders, Canberra designer Sofia Polak. 

Sofia creates bespoke,  chic and sophisticated evening, bridal and cocktail pieces for women. She is all about helping women to feel empowered and confident when wearing her one-of-a-kind garments. We are very privileged to have Sofia sell and showcase some of her current stock with us this Saturday.




When did you know you wanted to be a fashion designer?
Growing up I always loved drawing and hand sewing dresses for my dolls and studied fashion design in college but it wasn't until I worked in a high fashion retail store and took a short course while I was living overseas that I decided to pursue it further and led me to complete a Bachelor of Fashion Design at the Canberra Institute of Technology.


How would you describe your label’s design aesthetic?
Sophisticated, bold , modern and feminine.


Where do you draw your inspiration from for your designs?
Some collections are inspired from creative sources but the basis of my inspiration is always the female silhouette.


If you had the opportunity to dress anyone, who would it be?
I am grateful I have the opportunity to dress my wonderful bespoke clients. Providing a custom design service provides me with the opportunity to dress a range of amazing women and young ladies.  If I had to pick one person from the current Australian fashion scene it would have to be Kate Waterhouse, as her style is sophisticated with an edge which reflects the sofia polak aesthetic.


What is your absolute favourite thing you have made? Why?
I would say the ‘Kate’ dress from my addicted to love collection, which was inspired by one of my real brides and dear friend and was featured in Hitched magazine and Cosmopolitan Bride.


What is your greatest challenge as a designer?
Being based in Canberra can be tricky especially when communicating and liaising with interstate suppliers.  I hope the recent growth in the Canberra fashion community will continue and improve some of the challenges of being a Canberra fashion designer.


Where do you hope to be in 10 years? (hint: dream BIG)

Continuing my label and bespoke service within my own boutique.