Tell me a little bit about your Criminal Vibes collection.
With this collection we've referenced some of the silhouettes from Vilha Nahke but evolved it for the street. The coats from the collection have influenced the silhouettes and feel of the new collection but, Criminal Vibes has and extra element of realism. The designs are so good they should be illegal!
How would you describe the Corr Blimey style/aesthetic?
Creating dynamic silhouettes has always featured heavily in our collections. Making the customer feel like they have something special is important to us. For a long time, we only made one of kind pieces so customers would be drawn to a garment on the rack by a print or fabric. Instead of following the micro trends like most labels, we design for shifts in ideas and concepts. Each collection says something to the consumers and about the consumers. When someone wears a Corr Blimey garment they are communicating a message of confidence and self-assuredness.
What sustainable practices do you incorporate into your designs?
Over the years we have approached sustainable design from many different directions, be it Environmental, Social or Conceptual. In this collection we're interested in teaching our customers about extending the life of their purchases and thinking about life-cycle of the garment. We use a raw denim for our jeans with no treatments so the wearer can break them in and dictate how they will age. So many jeans are sold pre-aged which not only reduces their life span but takes away any opportunity for the wearer to inject personality into the garment.
Corr Blimey represent exactly what this fashion industry needs today. As expressed by the creative duo - "It's not about owning the latest from this season or catering for the masses, fashion is about the individual's relationship with the garment".
I'm hoping that stripey number is at the market, I wonder how it would look on me!
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