At FashFest 2013, there is no denying one label turned heads and brought a little piece of magic to the catwalk - SOVATA. This colourful racewear and millinery label plays with beautiful quality blends of silk, leather, cotton and felt to produce distinctive looks for the modern woman. The hats...well...the hats are just something else - they are beautifully constructed pieces of sculptural art.
Jade Sargent, 2012 CIT Fashion graduate, is the mastermind behind SOVATA. A firm believer of bringing hats back 'in' and encouraging people to be more confident in adorning statement pieces, Jade has worked hard to develop a wearable, glamorous and feminine collection that employs a zero-waste principle.
This principle involves using environmentally-friendly materials, pre-consumer waste materials and a particular pattern-making method of wrapping fabric around 3D patterns to create garments. In addition to using a mixture of soft and stiff fabrics, I hear Jade also dyes horse hairs gathered from local vets to embellish her pieces - if that's not innovation then, frankly, I don't know what is.
I hear Jade is currently busy making and getting her business up and running from her home studio in Canberra. We are very happy to be interrupting this process briefly on 21 September, when Jade will pack up all of her creations and bring them to the NewActon Nishi for us all to try and buy.
Ps: Here's a fun fact - 'S' is for 'Sargent' and 'OVATA' is the botanical name for 'Jade'. On that note, I would also like to add that SOVATA puts:
- the 's' in sophistication
- the 'O' in opulant
- the 'V' in vibrant
- the 'A' in artful
- the 'T' in taste
- the 'A' in ALL I want to do now is put on a hat.
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