A woman in a mans world? I am asked this a lot! Just like the amalgamation of ingredients to make The Mister Brand products so too is the combination of having a background in design, living on a remote, self sufficient farm (NZ), a huge appreciation of all things natural and an enormous love for my husband with sensitive skin…shhhh, don’t tell anyone. It is all these ingredients in my life that when combined gave rise to The Mister Brand in 2013.
What do you hope to achieve over the coming year for your business?
My goal over the coming year is to increase the awareness of The Mister Brand without compromising the quality and integrity, which to me would defeat the purpose of what we are about. I feel very strongly about the ingredients that are used and the processes involved in the manufacturing The Mister Brand’s products. One of the things that I love about making and selling men’s grooming products is the education, or re education with guys and their grooming regime.
How do you source the high quality ingredients used in your products?
This has been a challenging aspect that I have had to learn through trial and error but I have found my sources for ingredients and the companies that I deal with are open, stand by their products, how and where they are harvested. I choose not to work with some ingredients based on my own ethics such as palm oil and stay well clear of synthetic ingredients.
What does your typical day involve?
I start my day off with COFFEE!! Sit at my computer and get through as many emails as I possibly can before 10am. Head to my studio, between manufacturing products I am balancing the tasks of social media, packing orders, ordering ingredients and packaging, working on future product concepts. I find that it is a mad rush up until 3pm which is when I try to get home so I can greet my kids after school, have a cup of tea and chat to see how their day has been, check emails, and crack back into it by hitting the post office to mail out orders, grab from my studio what I might need over night for packaging, head home, make dinner, make sure the kids are up to date with their homework, find some programme to have on while sitting around packaging up products…strangely relaxing!
What can market-folk expect to find at the September 12 event?
I like to think that The Mister Brand caters for everyone, be it bearded or shaven, we even have plenty of women that love our products. Using beard oil for their hair, the moisturiser is rocking it for both men and women as too is our charcoal facial soaps. We have handsomely handcrafted razors and brushes matched up with our handcrafted soaps and brews if you are into shaving like your Grandpa! But if your Grandpa happened to be bearded and you want to take after him, we’ll look after you with our Beard Primer, beard oils or balm.
MY FAVE THINGS
Guilty Pleasure I have a borderline healthy love of good wine and good company…but give me a chainsaw and point me in the direction of some wood that needs clearing up…oh yeah, now that is what I’m talking about!!
Your role model/s: If I was to think of someone I admired not just for the fashion legacy but also for the elegance and eloquence, it would be Coco Chanel. “My life didn’t please me, so I created my life”, I love this quote as it is a reminder that we are ultimately in charge of our lives.
Meal to have cooked for you: Boeuf Bourguignon, slow cooked, falling apart, a good hearty winter feast!
Country you have visited: Just like the T-shirts say…I love New York! and can’t wait to get to New Orleans!
Fave product you have made: I think that the Beard Primer would have to be my favourite product at the moment and we get so much good feedback from happy customers. It is one of those products that you really need to try to see the benefits, and you realise what a huge difference it makes to cleansing the face and beard area, and then by following up with a beard oil… magic!
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