Lasting pieces for the modern woman.

For some, it is from a tender age that their calling in life is clear. For others, they are led astray and taken on a journey down various paths until that moment they are presented with a door that unlocks their true passion. For Ly Yin, her calling came early. Since she was small, Ly always knew she wanted to make clothes. Her innate creative itch, which has been passed down from generation to generation, has resulted in a stunning womenswear label, Evyie.

Evyie pieces are known for their simplicity in design. Striking cuts mixed with sumptuous textiles create a collection that is wearable, stylish and flattering. The minimal aesthetic that is applied to Ly's designs, as well as the careful craftsmanship that goes into hand-making each piece from her Sydney-based studio, results in long-lasting fashion for the stylish modern woman. Ly describes the evyie woman as intelligent yet playful, casual but glam, exuding both beauty and substance, every day of the week.

Take 5 and check out more about evyie, including what you can expect to find at Hustle&Scout this Saturday...

What is it about Hustle&Scout that made you want to re-apply to be a stallholder?

Events like Hustle&Scout are a dream come true to any independent designer. Hustle&Scout create this beautiful, fun and fabulous design marketplace, showcasing local emerging talent. It enables us to engage and connect with the lovely, lovely local people of Canberra, share our work, our stories and hear what people think about our designs. Besides that, it is truly so much fun and I can’t wait to be back in April!

What do you love about working with fashion?  What keeps you creatively motivated?

Fashion is this constantly changing, constantly moving industry and that is exactly what I love about it! From a very early age, I knew that when I grew up, I should make clothes. It all comes from being raised by generations of dressmakers. It has always been a core part of daily life and the actual process of ‘making stuff’ is what I find inherently motivating in of itself. On top of that I think the work of some of our greatest thinkers, dreamers, artists of all disciplines always pushes me to do better work too.

Do you feel your label is evolving? If so, why and how?

Yes, absolutely! To me, evyie is a little bit experimental but at its core exists a philosophy of simplicity in design.  I experiment because I love the surprise of discovering something new and enjoy sharing that with our customers. Evyie is on this continuous journey of evolution with our customer, I like to think in some ways we grow alongside our customers.

What exciting, design projects do you have in store for 2014?

In a couple of short weeks we’ll be releasing our AW14 collection which adopts our contemporary minimalism aesthetic injected with a dark yet romantic element to the pieces.

What can punters expect to find at the upcoming autumn market?

My focus has always been on quality craftsmanship and simplicity in design. I try to create beautiful lasting pieces for the modern woman, we're not about fast fashion and hope our garments continue to be worn for years to come. Think soft easy wearing wool coats, vests and capes layered with cotton and bamboo draped tops and dresses.